Luksuzni proizvođač električnih vozila Polestar pravi pametni telefon, ali ne iz razloga koji mislite

Luksuzni proizvođač električnih vozila Polestar planira lansirati vlastiti pametni telefon kako bi svijetu pokazao da su njihova vozila zapravo računala na kotačima. U partnerstvu s kineskom tvrtkom Meizu, Polestar će predstaviti svoj mobilni uređaj koji će se istaknuti po svojoj integraciji s vozilima marke Polestar, a ne po svojoj cijeni ili hardverskim specifikacijama. Meizu razvija prilagođenu verziju operativnog sustava Flyme OS za vozila Polestar, omogućavajući besprijekornu integraciju između pametnog telefona i vozila. Ova inicijativa nije jedinstvena u industriji, budući da i kineska start-up tvrtka Nio planira lansirati vlastiti pametni telefon slične prirode. Ostaje vidjeti koliko će uspješne biti ove tvrtke u svom pokušaju te da li će se moći ponuditi razina integracije između pametnih telefona i vozila koja je do sada neviđena.

Background Information

Luxury EV maker Polestar, known for producing „computers on wheels“ vehicles, has announced its plans to launch its own smartphone. The company aims to showcase the seamless integration between its vehicles and the phone, emphasizing the concept of vehicles as „computers on wheels.“

Partnership with Meizu

To bring their smartphone vision to life, Polestar has partnered with Chinese company Meizu. In addition to collaborating on the smartphone, Meizu is also developing a customized version of the operating system (OS) specifically for Polestar vehicles. The Polestar-branded phone will carry a premium price tag, highlighting its focus on luxury.

Purpose of the Smartphone

The primary purpose of Polestar’s smartphone is to demonstrate the integration between Polestar vehicles and the phone itself. The company aims to create a seamless transition between the two worlds, allowing for a cohesive user experience. By showcasing the vehicles as „computers on wheels,“ Polestar aims to highlight the advanced technology and connectivity features of their vehicles.

Competition in the Smartphone Market

Before delving into Polestar’s unique approach to entering the smartphone market, it is important to understand the current landscape. LG has recently exited the smartphone business, and Huawei has faced declines due to trade sanctions. This consolidation in the market has left room for new players to make their mark. Despite the declining sales in the smartphone market, Polestar has decided to enter this space.

Polestar’s Unique Selling Point

Polestar’s smartphone will differentiate itself from other smartphones on the market through its integration with Polestar vehicles. Unlike other manufacturers that focus on hardware specifications or price, Polestar’s primary emphasis is on showcasing the connection between the smartphone and the car. This integration will provide users with a unique experience that seamlessly combines the functionalities of both devices.

Nio’s Plans for a Smartphone

In addition to Polestar, Chinese EV startup Nio also has plans to launch its own smartphone. Nio shares a similar goal with Polestar in terms of integrating their smartphones with their vehicles. Both companies aim to create a cohesive ecosystem that enhances the overall user experience. However, their approaches to achieving this integration may differ, and it will be interesting to see how each company brings their vision to life.

Potential Challenges and Success

The integration between smartphones and vehicles is relatively uncharted territory, presenting both challenges and opportunities for Polestar and Nio. The success of these companies will depend on their ability to achieve the desired level of integration and provide a seamless user experience. If they are successful, it could potentially revolutionize the market and pave the way for new possibilities in the automotive industry.

Conclusion

Polestar’s plan to launch its own smartphone demonstrates its commitment to innovation and technological advancements. By showcasing the integration between their vehicles and the smartphone, Polestar aims to redefine the concept of „computers on wheels.“ While the smartphone market faces challenges such as consolidation and declining sales, Polestar’s unique selling point and strategic approach could potentially position them as a major player in the industry. The success of Polestar and Nio in achieving their integration goals will not only impact the automotive industry but also shape the future of the smartphone market.

About Polestar

Polestar is a luxury EV maker known for its advanced technological features and integration of vehicles with cutting-edge technology. Owned by China’s Geely, Polestar is at the forefront of the electric vehicle revolution. The company’s commitment to innovation and sustainability has positioned it as a leader in the industry.

The Current State of the Smartphone Market

The smartphone market has experienced significant changes in recent years. LG, once a major player in the industry, has completely exited the smartphone business. Huawei, while managing to survive despite trade sanctions, has seen a decline in its market share outside of China. These shifts have led to consolidation in the market and created new opportunities for emerging players. Despite the declining sales, Polestar has decided to enter the smartphone market, potentially bringing a new perspective and unique offering to the industry. However, the company must navigate potential risks and challenges in a market that is constantly evolving.