{"id":5435,"date":"2023-12-22T01:34:23","date_gmt":"2023-12-22T01:34:23","guid":{"rendered":"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/"},"modified":"2023-12-22T01:34:23","modified_gmt":"2023-12-22T01:34:23","slug":"google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a","status":"publish","type":"post","link":"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/","title":{"rendered":"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a"},"content":{"rendered":"<p>Google je nedavno donio odluku koja je izazvala veliku pa\u017enju u industriji aplikacija i muzi\u010dkog streaminga. Kompanija je, naime, dozvolila Spotifyu da zaobi\u0111e obavezne naknade Play Store-a, \u010dime je ovaj popularni servis dobio specijalni tretman od Googlea. To zna\u010di da Spotify vi\u0161e ne mora pla\u0107ati proviziju od 15% na sve kupovine i nadogradnje aplikacija koje se obavljaju putem Google-ove usluge za obradu pla\u0107anja. Ova odluka dolazi u vreme kada je Google suo\u010den sa su\u0111enjem Epic Games-a, koje se bavi navodnim monopolskim praksama ove tehnolo\u0161ke gigante. Va\u017eno je napomenuti da Spotify i dalje ostaje obavezan pla\u0107ati proviziju za transakcije putem <a class=\"wpil_keyword_link\" href=\"https:\/\/mobtelefoni.rs\/brendovi\/apple-telefoni\/\"   title=\"Apple\" data-wpil-keyword-link=\"linked\" target=\"_blank\">Apple<\/a> App Store-a.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Google_dozvolio_Spotifyu_izuzece_od_naknada_Play_Store-a\" title=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\">Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Specijalni_tretman_za_Spotify_od_strane_Googlea\" title=\"Specijalni tretman za Spotify od strane Googlea\">Specijalni tretman za Spotify od strane Googlea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Provizija_za_obradu_placanja_putem_Google-ove_usluge\" title=\"Provizija za obradu pla\u0107anja putem Google-ove usluge\">Provizija za obradu pla\u0107anja putem Google-ove usluge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Provizija_moze_biti_smanjena_u_nekim_zemljama\" title=\"Provizija mo\u017ee biti smanjena u nekim zemljama\">Provizija mo\u017ee biti smanjena u nekim zemljama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Obaveza_placanja_provizije_za_transakcije_putem_Apple_App_Store-a\" title=\"Obaveza pla\u0107anja provizije za transakcije putem Apple App Store-a\">Obaveza pla\u0107anja provizije za transakcije putem Apple App Store-a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Informacija_tokom_sudjenja_izmedju_Epic_Games-a_i_Google-a\" title=\"Informacija tokom su\u0111enja izme\u0111u Epic Games-a i Google-a\">Informacija tokom su\u0111enja izme\u0111u Epic Games-a i Google-a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mobtelefoni.rs\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a\/#Povezani_Postovi\" title=\"Povezani Postovi\">Povezani Postovi<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_dozvolio_Spotifyu_izuzece_od_naknada_Play_Store-a\"><\/span>Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google je nedavno odobrio Spotifyu poseban izuzetak od obaveznih naknada koje se pla\u0107aju prilikom kori\u0161tenja Play Store-a. Ovaj potez ima \u0161ire implikacije na tr\u017ei\u0161te digitalnih usluga i pitanja monopola.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/11\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a.jpg\" title=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" alt=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" style=\"max-height: 500px; max-width: 100%;\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Specijalni_tretman_za_Spotify_od_strane_Googlea\"><\/span>Specijalni tretman za Spotify od strane Googlea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google je odlu\u010dio da pru\u017ei specijalni tretman Spotifyu, jednoj od najpopularnijih platformi za streaming muzike. Spotifyu je omogu\u0107eno da zaobi\u0111e obavezan Play Store proviziju koja se napla\u0107uje za obradu pla\u0107anja putem Google-ove usluge. Ovim potezom, Google je osigurao da Spotify mo\u017ee zadr\u017eati ve\u0107i deo prihoda od pretplata svojih korisnika.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Provizija_za_obradu_placanja_putem_Google-ove_usluge\"><\/span>Provizija za obradu pla\u0107anja putem Google-ove usluge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uobi\u010dajena praksa je da Google napla\u0107uje proviziju od 15% na sve kupovine i nadogradnje aplikacija koje se obavljaju putem Play Store-a. Ova naknada pokriva tro\u0161kove obrade pla\u0107anja i osigurava da Google dobije svoj deo prihoda od svake transakcije.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/11\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a-1-scaled.jpg\" title=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" alt=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" style=\"max-height: 500px; max-width: 100%;\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Provizija_moze_biti_smanjena_u_nekim_zemljama\"><\/span>Provizija mo\u017ee biti smanjena u nekim zemljama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Iako je standardna provizija za obradu pla\u0107anja 15%, Google mo\u017ee smanjiti ovu cifru u nekim zemljama. Ova fleksibilnost omogu\u0107ava kompaniji da prilagodi svoje poslovne modele razli\u010ditim tr\u017ei\u0161tima i regulatornim okru\u017eenjima. Spotify je uspeo da iskoristi ovu mogu\u0107nost, \u0161to mu omogu\u0107ava da zadr\u017ei ve\u0107i deo prihoda u odre\u0111enim regionima.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Obaveza_placanja_provizije_za_transakcije_putem_Apple_App_Store-a\"><\/span>Obaveza pla\u0107anja provizije za transakcije putem Apple App Store-a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Iako je Spotifyu omogu\u0107eno izuze\u0107e od naknada Play Store-a, on jo\u0161 uvek mora pla\u0107ati proviziju za transakcije koje se obavljaju putem Apple App Store-a. Apple primenjuje sli\u010dan model provizija kao i Google, gde uzima odre\u0111eni procenat od prihoda iz aplikacija. Ova obaveza pla\u0107anja provizije nastavlja da bude izvor spora izme\u0111u Spotifya i Applea.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/11\/google-dozvolio-spotifyu-izuzece-od-naknada-play-store-a-2-scaled.jpg\" title=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" alt=\"Google dozvolio Spotifyu izuze\u0107e od naknada Play Store-a\" style=\"max-height: 500px; max-width: 100%;\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Informacija_tokom_sudjenja_izmedju_Epic_Games-a_i_Google-a\"><\/span>Informacija tokom su\u0111enja izme\u0111u Epic Games-a i Google-a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ova informacija o specijalnom tretmanu Spotifya od strane Googlea postala je poznata tokom su\u0111enja izme\u0111u Epic Games-a i Googlea. Epic Games, tvorac popularne igrice Fortnite, tu\u017eio je Google zbog navodnih monopolskih praksi i nepo\u0161tenog tretmana prema konkurentima. Ovaj slu\u010daj je izazvao mnogo pa\u017enje i razmatranja u vezi sa monopolima i konkurencijom na tr\u017ei\u0161tu digitalnih usluga.<\/p>\n<p>Ukupno, Googleovo izuze\u0107e od naknada Play Store-a za Spotify je pokazatelj promenljivih pravila igre u digitalnoj ekonomiji. Specijalni tretman i fleksibilnost u odnosu na provizije mogu imati zna\u010dajne posledice za industriju, a tu\u017ebe poput onih izme\u0111u Epic Games-a i Googlea mogu izneti na videlo pitanja o monopolskim praksama i fer konkurenciji.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(25% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            \r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n          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Ova odluka ima \u0161ire implikacije na tr\u017ei\u0161te digitalnih usluga i monopole. Pro\u010ditajte vi\u0161e o tome!<\/p>\n","protected":false},"author":1,"featured_media":5431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[394,1610,1611,145],"_links":{"self":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/5435"}],"collection":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/comments?post=5435"}],"version-history":[{"count":1,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/5435\/revisions"}],"predecessor-version":[{"id":7513,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/5435\/revisions\/7513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/media\/5431"}],"wp:attachment":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/media?parent=5435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/categories?post=5435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/tags?post=5435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}