{"id":540,"date":"2024-01-10T03:57:07","date_gmt":"2024-01-10T03:57:07","guid":{"rendered":"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/"},"modified":"2024-01-10T03:57:07","modified_gmt":"2024-01-10T03:57:07","slug":"appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu","status":"publish","type":"post","link":"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/","title":{"rendered":"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao &#8216;\u010duvari&#8217; u EU"},"content":{"rendered":"<p><a href=\"https:\/\/mobtelefoni.rs\/brendovi\/apple-telefoni\/\" target=\"_blank\">Apple<\/a> App Store, Safari preglednik i iOS operativni sistem su danas zvani\u010dno ozna\u010deni kao &#8222;\u010duvari&#8220; u Evropskoj uniji, \u0161to zahtijeva pridr\u017eavanje stroge nove regulative (preko Bloomberga). Zakon o digitalnom tr\u017ei\u0161tu (DMA) EU ima za cilj smanjiti mo\u0107 velikih tehnolo\u0161kih kompanija. Platforme koje su ozna\u010dene kao &#8222;\u010duvari&#8220; sada \u0107e biti ograni\u010dene u pogledu favorizovanja vlastitih usluga naspram usluga konkurencije. Tako\u0111er, ove platforme \u0107e biti spre\u010dene u kombiniranju li\u010dnih podataka sa razli\u010ditih usluga i morat \u0107e korisnicima omogu\u0107iti opciju preuzimanja aplikacija sa alternativnih platformi. U izjavi, Apple je rekao Bloombergu &#8222;Veoma smo zabrinuti zbog rizika za privatnost i sigurnost podataka koje DMA predstavlja za na\u0161e korisnike.&#8220; Izuzet od ovog spiska trenutno je iMessage. Apple je nedavno izjavio da baza korisnika njihove iMessage usluge u Europi mo\u017eda nije dovoljna da opravda njeno uklju\u010divanje u regulative DMA. Evropska komisija trenutno istra\u017euje valjanost ove tvrdnje, zajedno s Microsoftovim Bingom i Edgeom. Pored Applea, Evropska komisija je tako\u0111er navela usluge drugih tehnolo\u0161kih firmi, uklju\u010duju\u0107i Google Search iz Alphabeta, Amazonovu internet tr\u017enicu i TikTok iz Bytedancea, \u010dime se ukupan broj servisa koji spadaju pod DMA pove\u0107ao na 22.<\/p>\n<p><img decoding=\"async\" style=\"max-height: 500px; max-width: 100%;\" title=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/09\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu-1024x682.jpg\" alt=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Appleov_App_Store\" title=\"Appleov App Store\">Appleov App Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Proglasen_%E2%80%98cuvarom_u_EU\" title=\"Progla\u0161en &#8216;\u010duvarom&#8217; u EU\">Progla\u0161en &#8216;\u010duvarom&#8217; u EU<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Safari\" title=\"Safari\">Safari<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Proglasen_%E2%80%98cuvarom_u_EU-2\" title=\"Progla\u0161en &#8216;\u010duvarom&#8217; u EU\">Progla\u0161en &#8216;\u010duvarom&#8217; u EU<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#iOS\" title=\"iOS\">iOS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Proglasen_%E2%80%98cuvarom_u_EU-3\" title=\"Progla\u0161en &#8216;\u010duvarom&#8217; u EU\">Progla\u0161en &#8216;\u010duvarom&#8217; u EU<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Digitalni_trzisni_zakon_DMA_EU\" title=\"Digitalni tr\u017ei\u0161ni zakon (DMA) EU\">Digitalni tr\u017ei\u0161ni zakon (DMA) EU<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Ciljevi_zakona\" title=\"Ciljevi zakona\">Ciljevi zakona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Zabrane_za_%E2%80%98cuvare\" title=\"Zabrane za &#8216;\u010duvare&#8217;\">Zabrane za &#8216;\u010duvare&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Sankcije_za_nepostivanje_zakona\" title=\"Sankcije za nepo\u0161tivanje zakona\">Sankcije za nepo\u0161tivanje zakona<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Izuzetak_iMessage\" title=\"Izuzetak iMessage\">Izuzetak iMessage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#iMessage_nije_dio_DMA\" title=\"iMessage nije dio DMA\">iMessage nije dio DMA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Istrazivanje_validnosti_tvrdnje\" title=\"Istra\u017eivanje validnosti tvrdnje\">Istra\u017eivanje validnosti tvrdnje<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Ostale_tehnoloske_kompanije_pod_DMA\" title=\"Ostale tehnolo\u0161ke kompanije pod DMA\">Ostale tehnolo\u0161ke kompanije pod DMA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Google_Search\" title=\"Google Search\">Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Amazonova_trzista\" title=\"Amazonova tr\u017ei\u0161ta\">Amazonova tr\u017ei\u0161ta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#TikTok\" title=\"TikTok\">TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Kriteriji_za_klasifikaciju_kao_%E2%80%98cuvara\" title=\"Kriteriji za klasifikaciju kao &#8216;\u010duvara&#8217;\">Kriteriji za klasifikaciju kao &#8216;\u010duvara&#8217;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Kriteriji_za_prihvatljivost\" title=\"Kriteriji za prihvatljivost\">Kriteriji za prihvatljivost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Kazne_i_sankcije\" title=\"Kazne i sankcije\">Kazne i sankcije<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Finisi\" title=\"Fini\u0161i\">Fini\u0161i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Moguce_posljedice_za_Apple\" title=\"Mogu\u0107e posljedice za Apple\">Mogu\u0107e posljedice za Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Relevantni_tagovi\" title=\"Relevantni tagovi\">Relevantni tagovi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/mobtelefoni.rs\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu\/#Povezani_Postovi\" title=\"Povezani Postovi\">Povezani Postovi<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Appleov_App_Store\"><\/span>Appleov App Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Proglasen_%E2%80%98cuvarom_u_EU\"><\/span>Progla\u0161en &#8216;\u010duvarom&#8217; u EU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Appleov App Store je danas zvani\u010dno progla\u0161en &#8222;\u010duvarom&#8220; u Evropskoj uniji (EU), \u0161ta zna\u010di da mora da po\u0161tuje nove stroge propise, prema izvorima Bloomberg-a. EU Digital Markets Act (DMA) ima za cilj da ograni\u010di mo\u0107 vode\u0107ih tehnolo\u0161kih kompanija. Kako bi se smatrao &#8222;\u010duvarom&#8220; platformom, App Store \u0107e biti obavezan da se pridr\u017eava zabrane favorizovanja sopstvenih usluga u odnosu na usluge konkurencije. Ove platforme \u0107e biti spre\u010dene da kombinuju li\u010dne podatke sa razli\u010ditih usluga i mora\u0107e da omogu\u0107e korisnicima mogu\u0107nost preuzimanja aplikacija sa alternativnih platformi. U izjavi za Bloomberg, Apple je izrazio zabrinutost u vezi sa rizicima po pitanju privatnosti i bezbjednosti podataka koje DMA donosi za njihove korisnike.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safari\"><\/span>Safari<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Proglasen_%E2%80%98cuvarom_u_EU-2\"><\/span>Progla\u0161en &#8216;\u010duvarom&#8217; u EU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pored App Storea, Safari pretra\u017eiva\u010d i iOS operativni sistem tako\u0111er su zvani\u010dno progla\u0161eni &#8222;\u010duvarima&#8220; u EU. Ova klasifikacija podrazumijeva da ove platforme moraju da se pridr\u017eavaju novih propisa i regulativa koje su definisane DMA zakonom. Ograni\u010davanje mo\u0107i tehnolo\u0161kih kompanija je jedan od ciljeva DMA zakona.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mC7bvIbsrmU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"iOS\"><\/span>iOS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Proglasen_%E2%80%98cuvarom_u_EU-3\"><\/span>Progla\u0161en &#8216;\u010duvarom&#8217; u EU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kao i App Store i Safari, iOS operativni sistem je tako\u0111er dobio zvani\u010dno progla\u0161enje kao &#8222;\u010duvar&#8220; u EU. Ovo zna\u010di da \u0107e Apple biti podvrgnut novim regulativama koje su propisane DMA zakonom. Ograni\u010denje privilegija i mogu\u0107nosti za &#8222;\u010duvare&#8220; je jedan od glavnih ciljeva DMA zakona.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digitalni_trzisni_zakon_DMA_EU\"><\/span>Digitalni tr\u017ei\u0161ni zakon (DMA) EU<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ciljevi_zakona\"><\/span>Ciljevi zakona<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DMA zakon ima nekoliko glavnih ciljeva. Njegov osnovni cilj je smanjenje mo\u0107i vode\u0107ih tehnolo\u0161kih kompanija na digitalnom tr\u017ei\u0161tu, kako bi se omogu\u0107ila ve\u0107a konkurencija i za\u0161tita interesa korisnika. Drugi cilj DMA zakona je sprje\u010davanje povrede privatnosti i bezbjednosti podataka korisnika. Kroz ovaj zakon, EU \u017eeli da postavi stroge regulative kako bi se za\u0161titili korisnici digitalnih platformi i osigurala fer konkurencija na tr\u017ei\u0161tu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zabrane_za_%E2%80%98cuvare\"><\/span>Zabrane za &#8216;\u010duvare&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DMA zakon uvodi odre\u0111ene zabrane za &#8222;\u010duvare&#8220; kao \u0161to su App Store, Safari i iOS operativni sistem. Oni vi\u0161e ne\u0107e smjeti da favorizuju svoje sopstvene usluge u odnosu na usluge konkurencije. Tako\u0111er, ove platforme \u0107e biti zabranjene od kombinovanja li\u010dnih podataka sa razli\u010ditih usluga. Uz to, korisnici \u0107e morati da imaju mogu\u0107nost preuzimanja aplikacija sa alternativnih platformi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sankcije_za_nepostivanje_zakona\"><\/span>Sankcije za nepo\u0161tivanje zakona<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kompanije koje ne budu po\u0161tovale nove regulative iz DMA zakona mogu biti podvrgnute istragama od strane EU, zna\u010dajnim nov\u010danim kaznama i izricanju &#8222;poreme\u0107ajnih ili strukturalnih mjera&#8220;. Nov\u010dane kazne mogu iznositi do 10% globalnog prihoda kompanije, a mogu se pove\u0107ati za 20% u slu\u010daju ponovljenih prekr\u0161aja.<\/p>\n<p><img decoding=\"async\" style=\"max-height: 500px; max-width: 100%;\" title=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/09\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu-1-1024x768.jpg\" alt=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Izuzetak_iMessage\"><\/span>Izuzetak iMessage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"iMessage_nije_dio_DMA\"><\/span>iMessage nije dio DMA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>iMessage, usluga za slanje poruka koja je dio iOS operativnog sistema, trenutno je izuzeta iz DMA zakona. Apple je nedavno izjavio da korisni\u010dka baza iMessage servisa u Evropi mo\u017eda nije dovoljno velika da bi opravdala uklju\u010divanje pod DMA propise. Evropska komisija trenutno istra\u017euje validnost ove tvrdnje, zajedno sa Microsoftovim Bing i Edge pretra\u017eiva\u010dima.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Istrazivanje_validnosti_tvrdnje\"><\/span>Istra\u017eivanje validnosti tvrdnje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evropska komisija je pokrenula istragu kako bi provjerila validnost Appleove tvrdnje da iMessage nije popularan u Evropi. Ako se utvrdi da ova tvrdnja nije ta\u010dna, iMessage bi mogao biti uklju\u010den u DMA regulative, \u0161to bi za Apple moglo imati zna\u010dajne posljedice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ostale_tehnoloske_kompanije_pod_DMA\"><\/span>Ostale tehnolo\u0161ke kompanije pod DMA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search\"><\/span>Google Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DMA zakon se ne odnosi samo na Apple, ve\u0107 i na druge tehnolo\u0161ke kompanije. Alphabet-ova usluga Google pretra\u017eiva\u010d tako\u0111er je obuhva\u0107ena DMA zakonom. Ova kompanija \u0107e morati da se pridr\u017eava novih regulativa koje su definisane zakonom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazonova_trzista\"><\/span>Amazonova tr\u017ei\u0161ta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketplace platforma Amazon-a tako\u0111er je uklju\u010dena u DMA. Ova platforma \u0107e morati da se pridr\u017eava zabrane favorizovanja sopstvenih usluga u odnosu na usluge konkurencije, kao i ostalih propisa koji su definisani DMA zakonom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TikTok\"><\/span>TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kao jedna od najpopularnijih dru\u0161tvenih mre\u017ea dana\u0161njice, TikTok je tako\u0111er obuhva\u0107en DMA zakonom. Ova kompanija \u0107e morati da se pridr\u017eava novih regulativa, kako bi se osigurala fer konkurencija na tr\u017ei\u0161tu i za\u0161tita interesa korisnika.<\/p>\n<p><img decoding=\"async\" style=\"max-height: 500px; max-width: 100%;\" title=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/09\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu-2.jpg\" alt=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kriteriji_za_klasifikaciju_kao_%E2%80%98cuvara\"><\/span>Kriteriji za klasifikaciju kao &#8216;\u010duvara&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Kriteriji_za_prihvatljivost\"><\/span>Kriteriji za prihvatljivost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Da bi kompanija bila klasifikovana kao &#8222;\u010duvar&#8220; pod DMA zakonom, mora ispuniti odre\u0111ene kriterije. Ovi kriteriji uklju\u010duju godi\u0161nji promet unutar EU od najmanje 7,5 milijardi eura, ili tr\u017ei\u0161nu kapitalizaciju od najmanje 75 milijardi eura. Osim toga, kompanija mora imati vi\u0161e od 45 miliona aktivnih korisnika mjese\u010dno i vi\u0161e od 10.000 aktivnih poslovnih korisnika godi\u0161nje u okviru EU.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kazne_i_sankcije\"><\/span>Kazne i sankcije<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kompanije koje ne po\u0161tuju nove regulative DMA zakona suo\u010davaju se sa istra\u017eivanjima od strane EU, zna\u010dajnim nov\u010danim kaznama i nametanjem &#8222;poreme\u0107ajnih ili strukturalnih mjera&#8220;. Nov\u010dane kazne mogu iznositi do 10% globalnog prihoda kompanije, uz dodatak od 20% u slu\u010daju ponovljenih prekr\u0161aja.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finisi\"><\/span>Fini\u0161i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Moguce_posljedice_za_Apple\"><\/span>Mogu\u0107e posljedice za Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ove nove regulative i klasifikacija Appleovog App Storea, Safarija i iOS operativnog sistema kao &#8222;\u010duvara&#8220; u EU mogu imati zna\u010dajne posljedice za ovu tehnolo\u0161ku kompaniju. Apple \u0107e morati da se pridr\u017eava stro\u017eih regulativa kako bi za\u0161titio privatnost i bezbjednost podataka korisnika, kao i omogu\u0107io fer konkurenciju na tr\u017ei\u0161tu. U slu\u010daju nepo\u0161tivanja zakona, Apple se suo\u010dava sa potencijalnim istra\u017eivanjima, nov\u010danim kaznama i nametanjem mjera \u0161ta mo\u017ee ozbiljno utjecati na njihovo poslovanje.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevantni_tagovi\"><\/span>Relevantni tagovi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>App Store, Safari, Evropska unija, Apple Antitrust.<\/p>\n<p><img decoding=\"async\" style=\"max-height: 500px; max-width: 100%;\" title=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" src=\"https:\/\/mobtelefoni.rs\/wp-content\/uploads\/2023\/09\/appleov-app-store-safari-i-ios-sluzbeno-su-oznaceni-kao-cuvari-u-eu.png\" alt=\"Appleov App Store, Safari i iOS slu\u017ebeno su ozna\u010deni kao \u010duvari u EU\" \/><\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            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.lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h3 class=\"lwrp-title\">Povezani Postovi<\/h3>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <div class=\"lwrp-list-multi-container\">\r\n                    <ul class=\"lwrp-list lwrp-list-double 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<\/div>\r\n                        <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Appleov App Store, Safari i iOS su slu\u017ebeno ozna\u010deni kao &#8216;\u010duvari&#8217; u EU, podlo\u017eni novim regulativama. Nova zakonska regulativa ima za cilj smanjenje mo\u0107i velikih tehnolo\u0161kih kompanija i za\u0161titu privatnosti korisnika.<\/p>\n","protected":false},"author":1,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[92,83,94,91,93,90],"_links":{"self":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/540"}],"collection":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":1,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":597,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/posts\/540\/revisions\/597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/media\/539"}],"wp:attachment":[{"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobtelefoni.rs\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}